Cookies are small text files that are stored on your computer, tablet, smartphone, or other device when you visit one of our websites. Cookies help you to improve your experience and help us us to function, analyse and personalize (parts of) the websites. In addition, we (may) use cookies for security purposes and to prevent and combat abuse and fraud of our services.


This Cookie Policy describes what information cookies gather, how we use it and why we need to store these cookies. We will also share how you can prevent these cookies from being stored. However, this may downgrade and/or “break” certain elements of a website’s functionality. For more general information on cookies do check for instance Wikipedia.


We use cookies for a variety of reasons detailed below. Up to today there are in most cases no industry standard options for disabling cookies without, completely, disabling the functionality and features they add to this site. It is recommended that you leave on all cookies if you are not sure whether you need them or not in case, they are used to provide a service that you use.


  • Account related cookies:

For the management of the signup process and general administration and are deleted when you log out, sometimes they may remain to remember your site preferences when logged out.

  • Log-in related cookies:

When you are logged in so that we can remember this fact, preventing the need from having to log in every time you visit a new page. These cookies are removed or cleared at log-out.

  • Email newsletter related cookies:

To remember if you are already registered and whether to show certain notifications which may only be valid to subscribed/unsubscribed users.

  • Orders processing related cookies:

This site offers e-commerce or payment facilities, and some cookies are essential to ensure that your order is remembered between pages so that we can process it properly.

  • Forms related cookies:

When you submit data through a form such as those found on contact pages or comment forms, cookies may be set to remember your user details for future correspondence.

  • Site preference cookies:

To remember your preferences, we need to set cookies so that this information can be called upon whenever you interact with a page that is affected by your preferences.


  • Functional cookies: these are cookies that are necessary to provide the services you have requested, for example to remember what you have placed in the shopping cart, to ensure that you do not have to log in again and again and to load a website evenly.
  • Analytical cookies (first and third-party): these include cookies that analyze and map the use of a website, such as the number of visitors and the pages viewed, so that we can improve the quality or effectiveness of it. These cookies have a minor impact on your privacy. The statistics and other reports cannot be traced back to individual persons.
  • Tracking cookies: these are used to record surfing behavior, so that we (or third parties) can make targeted offers based on this and show you content that is relevant to you. This is done through our websites and through advertisements that are displayed.
  • Advertisement cookies: using your cookies, we can perform analytics and we and third parties can tailor advertisements and other content to interests. Each ad provider is responsible for its own part of the processing as a data controller. Pure Natur and the provider of an advertising network can opt for parts of data and jointly responsible. If applicable, you will be informed.

We may use cookies provided by trusted third parties. This site uses Google Analytics which is one of the most trusted analytics solutions on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things, so we can continue to produce engaging content.

From time to time we test new features and make subtle changes to the way the site is delivered. As we sell products it’s important for us to understand statistics about visitors to our site.
This is important to you as it means that we can accurately make business predictions that allow us to monitor our advertising and product costs to ensure the best possible price.

We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work well the following social media sites including Facebook, Twitter and Instagram will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes.

By using these analytical cookies, we can use a web analysis system, such as Google Analytics, to measure how the websites are used and how a user has found our websites. The web analysis system stores, among other things, the following data: the IP address, technical characteristics,
operating system, page of origin, pages you visit, time of use and the functionalities you use.

Based on these data, visitor behavior is analyzed at an aggregated level in order to improve the quality and/or effectiveness of a website for visitors and to be able to better align this with visitors' preferences. Google does not share anonymous data with third parties.

Google may store data on servers located outside the European Economic Area such as in the United States. More information on data protection in connection is found in Google Analytics Help and in the Google Privacy Policy. Google Analytics is provided by Google Ireland Ltd., with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland.


We do our very best to keep this information up to date. Should you nevertheless encounter a cookie that is not on this list, you can report it to us via one of our emails (see below).


You can always indicate that you do not want (tracking) cookies to be placed with you via the
“'Cookie Settings” at the bottom of every page on the websites and there you can withdraw previously given permission for this. At that time, only functional and analytical cookies with minimal consequences for your privacy are placed.

You also can prevent the setting of cookies by adjusting the settings on your browser (see your browser help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit and will usually result in disabling functionality and features of the site. It is recommended that you do not disable cookies.


The information collected or otherwise read by means of cookies may contain personal data, such as your IP address. If this is the case, the privacy policy of Pure Natur also applies to the processing of this personal data. For our Privacy Policy you can click on this link.


We reserve the right to change our cookie policy when necessary or when we expand services. Changes are announced via the websites and in sometimes we will also draw your attention to them by email and/or newsletter. Continued use of our websites after being informed implies acceptance of the revised policy. We advise you to regularly review our updated Cookie Policy.


The United Kingdom stopped its (full) membership to the European Union on 1 January 2021.
Until that moment, called “Brexit”, the EU-Guidelines were applicable in the United Kingdom. 
From the date of Brexit, the UK has its own guidelines, being the ICO Guidelines, which are (almost) like the EU-policies. Therefore, this Cookie Policy covers, both the UK and Europe.

Name              : Pure Functionals B.V. (Pure Natur).                                                
Address           : Overschiestraat 65, 1062 XD Amsterdam, the Netherlands.
Phone              : 020-2800230.
Websites         : www.purenatur.com, www.purenatur.nl and www.purenatur.co.uk.
Emails             : info@purenatur.com, info@purenatur.nl or info@purenatur.co.uk.

Amsterdam, June 2022

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